On 12 March 2025, H.E. Mr. Tanee Sangrat, the Ambassador of Thailand to the ROK, met with Ms. Seo Bihn, the Director-General of Department of Public Diplomacy and Cultural Affairs at the Ministry of Foreign Affairs of the ROK. Both sides exchanged views on the challenges and best practices in advancing public diplomacy initiatives. They focused on promoting cultural exchanges and enhancing cooperation in all areas of culture and soft power through Joint Cultural Committee between Thailand-ROK.