On 25 March 2024, Mr. Bancha Yuenyongchongcharoen, Charge d'affaires, a.i. (CDA) of the Royal Thai Embassy held discussions with Mr. Puripan Bunnag, Senior Vice President of TCEB and his delegation during their visit to the ROK to host TCEB’s Thailand MICE Roadshow, which provided a business matching opportunity for Thai and Korean companies in the MICE industry. Both sides exchanged views on the possibility of increasing activities between TCEB and the ROK, as TCEB has made the ROK one of its priority markets. CDA Bancha also delivered welcoming remarks at the dinner reception of TCEB’s Thailand MICE Roadshow at the Westin Josun Hotel on 26 March 2024, where he emphasized Thailand’s strengths as a MICE destination, and the importance of the Korean market, reflected by the number of Korean inbound tourists ranking 3rd highest in Thailand in 2023.