Jointly organized by the Royal Thai Embassy, the Thai Cultural Council in the Republic of Korea, Seoul, the Myeongdong Merchants Association, KEB Hana Bank, the Office of Commercial Affairs in Seoul, and the Office of Tourism Authority of Thailand (Seoul Office), the event showcased a diverse range of performances and demonstrations, including a Loy Krathong, Thai and Korean music, Muay Thai, traditional Thai dance, a Thai dress fashion show, Thai massage, Thai cooking, as well as Isan folk music, jazz, and K-POP.

The event also highlighted Thailand’s investment, and business opportunities, through the Seoul–Thailand Startup and Innovation Space (STSiS).

Bringing together culture, tourism, and business, the celebration offered a vibrant platform to strengthen connections between Thailand and Korea.