On 25 August 2026, Mr. Chawadol Nipathannont, Minister/Deputy Chief of Mission of the Royal Thai Embassy, Seoul, attended the opening ceremony of the IDEAS Project: ASEAN Women MSMEs Acceleration EXPO at the Fairmont Ambassador Seoul. Ms. Kanticha Laicharernkit, Head of the Economic Section, also attended the event and participated as a panelist in a discussion on “Issues and Challenges in MSME and E-Business Cooperation between ASEAN and the Republic of Korea.”

During the event, Minister Chawadol met with Ms. Nipawis Ritthirong, Chief of the ASEAN Cooperation Division, International Cooperation Department, Office of Small and Medium Enterprises Promotion (OSMEP), and the delegations. He also visited the exhibition booths showcasing products from four Thai women-led MSMEs, namely Cocoadoi Chiangmai Co., Ltd. from Chiang Mai, OURBESTTHINGS (Mae Pannee Kalamae) from Chiang Mai, Anna Avocado Co., Ltd. from Chiang Rai, and MUSHMORETH from Songkhla.

The IDEAS Project: ASEAN Women MSMEs Acceleration EXPO aims to empower women-led MSMEs to participate in the ASEAN digital economy, supported by the Government of the Republic of Korea through the ASEAN-Korea Cooperation Fund (AKCF) and implemented by the Asia-Pacific Women’s Information Network Center (APWINC) of Sookmyung Women’s University.